AMZ Flex - Case Study

Case Study

AMZ Flex is an AI marketing platform that allows you to create automated marketing campaigns for their products on Amazon.

Tools Used

Tools and technologies used in AMZ Flex.

Vue

Bulma CSS

Sass

Figma

Illustrator

Adobe XD

Identity

We opted for a visual identity that evokes technology, finance, and modernity, while avoiding a certain austerity. The chosen colors are often associated with technology and finance. The style is decidedly relaxed with illustrations and rounded shapes. The whole is complemented by a modern and readable typography.

Colors

Color palette used in AMZ Flex.

01

#e2e8f0

02

#06e1fb

03

#67ff98

04

#1954f9

05

#0f172a

Features Sections

Through a colorful and very bold iconographic style, the goal of these feature blocks designed as components is to facilitate the creation of new pages after CMS implementation. Each block is composed of text and images, or even icons, while remaining configurable, allowing for layout changes by adjusting several parameters.

Pricing Page

The AMZ Flex pricing page is designed to be clear and informative. Prices are clearly displayed and the features of each plan are detailed. It adopts a light and humorous style in which illustrations play a key role in putting the user at ease.

The Blog

Every dynamic startup website must have a Blog, which will allow it to generate audience and traffic, but also to show that the team is active. At the client's request, we designed a simple blog that also highlights the authors of the articles. A design that remains simple but has proven itself many times.

The Beginnings of AI

AMZ Flex is one of the pioneers of AI marketing, exploring new opportunities by leveraging the strengths of artificial intelligence.

For this project, we did not have to worry about implementing AI or APIs as the focus was solely on design and UX.

The client was looking for a visual identity that could distinguish them, but also allow them to develop an image of excellence associated with their brand.

The challenge was to maintain the seriousness of the subject while having the opportunity to play with bright colors, develop a rather fun visual universe, and integrate a vision of the product embodied through this website.